Hard Lessons from Paula Deen
In the recent maelstrom surrounding Paula Deen, stemming from the allegedly racist comments the celebrity chef made to a former employee, important lessons can be learned:
1. Always employ sound professional judgement and err on the side of caution in everything you say and do.
2. Treat your employees with respect.
3. Treat your audience with respect.
And most important? Understand your brand.
As an entrepreneur, it’s critical that you are clear about your core beliefs, motivations and intentions. Each and every marketing strategy – everything you say and do – must communicate authenticity and consistency to your audience. Though often an incredible challenge, the alternative is a recipe for disaster.
Visit Entrepreneur.com for the full article, Lessons from Paula Deen: How What You Say Can Damage Your Brand.