The Show House

Every dreamed of doing a show house or charity home for auction? All that media attention and good feelies? Yes, it can be a rewarding and satisfying experience. But it’s also hard work. When you decide to give your time, remember to treat it like a marketing expense. Log your hours so you can determine […]

Have an Opinion

A member writes: “I’ve implemented the 15 steps and did my first full presentation a week ago. The client liked what we presented however, felt that he was not given any “options’. He felt like he was “short changed” considering all the hours we spent and he did not get to see “what else” could […]

BOD Book Club: Consumer Republic by Bruce Philp

Consumer Republic: Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World In the tradition of Malcolm Gladwell, and for the same people who read Seth Godin and bought The Black Swan and How We Decide, this book breaks down the myth of brands and puts the power back in consumers’ hands. […]

Commercial Projects

We receive so many great questions from our members everyday. In fact, Kimberley has answered over 5,000 questions on the course forum and that number continues to grow. Thank you to all of our members for sharing their experiences and difficulties so candidly with the BOD community. This question was posted to the forum recently, […]

The Retainer

A great question from one of our members posted on the forum. What do you do if the retainer you have just isn’t enough to cover you for the project? Listen in as Kimberley shares her answer.

Make a Plan

Make a list of exactly what you want done to help determine your electrical needs. Complete plans early and review them with your Licensed Electrical Contractor. Changing plans in the middle of a project will cost extra! Learn more from ESA’s Steve Smith and design expert Kimberley Seldon.

Mistakes, I’ve Made a Few

Mistakes are inevitable. It’s how we manage these errors and missteps that matters most to clients. Here are some questions to consider. Do we look for a remedy that best serves the client? If the mistake is ours, can we accept responsibility and be honest about it? Can we honestly say that someone else’s mistake […]

All About Outlets

Not all outlets are created equal. In fact, there are different types of outlets (also known as receptacles) required for different electrical needs and spaces. Learn more from ESA’s Steve Smith and design expert Kimberley Seldon.

Design Schemes

We get this question a lot. At Step 5 Presentation, how many design schemes do you present to your client?

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