If you don’t define your own brand, someone else will define it for you. You need to take control.
A brand experience goes way beyond your logo and color scheme. You need to consider all the moving parts of your business that need to be in place in order to define your brand for your customers. A brand they can understand and recognize, a brand that is memorable, that has a personality, that communicates something specific. You are not a commodity.
In this course, you will learn:
why a brand matters to you
what a brand is
all of the touchpoints that make up what a brand is