The way a project starts is the way it ends. So these two steps allow us to launch every project like a boss. Improving the consultation process dramatically alters your bottom line by increasing the number of projects you are hired for, growing your business steadily over time. Then, your contract and retainer work as a team to boost your confidence, protect your business and create order in an industry where that is rare. Done well, Steps 1 and 2 place you on a solid path for success and provide clients with Satisfaction by Design.
COURSE 1 | Step 1: The Consultation and Sell Through
The consultation process is critically important to the success of most design firms. In a brief period of time – perhaps through a short phone call and then an on site meeting – the client is going to gain a perspective on how your company operates. They are going to “experience” working with you. So, shaping that experience into something exceptional best serves the customer, sets you apart from your competition and let’s face it, it’s the best way to gain a customer for life.
Why charging for the initial consultation grows your reputation and business.
What to charge.
How to focus on the value of the consultation rather than the fee.
How to successfully manage the consultation process.
How to use the consultation to kick-start a project.
A simple, well-written, plain language contract is a basis for trust between the design professional and the client.
To initiate a project officially, effectively and efficiently.
Systems transform the humble sole proprietor to a corporate “we”.
An effective contract transforms your business and your life.
An effective contract immediately improves cash flow and grows profits.
A retainer offers a payment guarantee—no more chasing clients for money.
Professional Fees Survey
This program references results pulled from our Business of Design Professional Fees Survey. If you have not yet participated in the survey, you can do so here. Participation in the survey will not only provide your community of peers with valuable information about their industry, it will also open up the full results to you. Thank you!