The way a project starts is the way it ends. So these two steps allow us to launch every project like a boss. Improving the consultation process dramatically alters your bottom line by increasing the number of projects you are hired for, growing your business steadily over time. Then, your contract and retainer work as a team to boost your confidence, protect your business and create order in an industry where that is rare. Done well, Steps 1 and 2 place you on a solid path for success and provide clients with Satisfaction by Design.
COURSE 1 | Step 1: The Consultation and Sell Through
The consultation process is critically important to the success of most design firms. In a brief period of time – perhaps through a short phone call and then an on site meeting – the client is going to gain a perspective on how your company operates. They are going to “experience” working with you. So, shaping that experience into something exceptional best serves the customer, sets you apart from your competition and let’s face it, it’s the best way to gain a customer for life.
Why charging for the initial consultation grows your reputation and business.
What to charge.
How to focus on the value of the consultation rather than the fee.
How to successfully manage the consultation process.
How to use the consultation to kick-start a project.