Imagine you’re in the stands at a hockey game: it’s the end of the first period and both teams have scored several goals. But when you look up to check the score, there’s no scoreboard! Wouldn’t that be strange? How would you know who’s winning and who’s losing?
To judge the health of your business, you must accurately track results. Marysia’s no-nonsense approach to using your P&L effectively focuses on tightening and streamlining your backstage processes or “squeezing the lemon on both sides.”
Originally recorded at the Business of Design™ 2013 Conference in Toronto.