EP 189 | Well Styled with Margot Austin

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About this Episode

To create the most compelling photos of your projects, you must do more than just document the space. By working with a team of professionals that includes a photographer and an expert stylist, you’ll be able to produce a narrative that markets your services to your ideal client or the publication you want to pursue.

In this episode we learn:

• the stylist oversees art direction; providing direction for the overall narrative of the story
• preparing for the photo shoot is a huge percentage of the effort that leads to great results
• avoid the cliches—stilettos and a Kelly bag on the floor of the entrance or the Hermes blanket on the sofa
• always put the toilet seat down for shoots
• your chances of getting published increase when you work with a stylist who is connected to the magazine you want to appear in
• before scheduling the photo shoot, determine where you will use the images
• a stylist helps when the designer is too close to the interior or “over it” because they’ve been working on the project for years
• compelling photography is not documenting the home; it’s just capturing the magic

Design Intervention

You’ll never be younger to learn. Margot’s Mom used to say this to her when she’d say, “But Mom, I don’t know how!”  It has pushed Margot to learn new things, which has been invaluable in advancing in my career. Right now, she’s learning TikTok.