Introduction


The big reveal is here at last and, although it’s unlikely there is a camera crew standing by to film your clients’ reactions, the occasion is poised to be memorable.

This is moment of truth, where all your hard work and the months of planning and effort are finally fully appreciated. Did I say months? In some cases it might even be years! With so much at stake, the unveiling of the project has to run smoothly. You don’t want anything to take away from your clients’ positive reactions.

So, we want to use the simple strategies outlined in Step 11 to ensure this moment is a major success.