2015 SPEAKER: Bruce Philp
Bruce Philp is a brand strategy expert with more than 30 years of experience building brands people understand and trust. He has advised numerous international companies, including Toyota, Procter & Gamble, Molson, Bank of Montreal, Expedia and Capital One Financial, helping them to make their businesses profitable, their customers loyal and their reputations resilient.
He is the author of two books: ‘The Orange Code’, the bestselling story of the ING Direct brand, which he co-created, and ‘Consumer Republic’, which won the National Business Book Award in 2012.
Bruce is a columnist for Canadian Business magazine and a partner and practicing consultant with his own firm, Heuristic Branding, based in Toronto.
Bruce will be on stage to present “You, The Brand” at the Business of Design Conference 2015.