EP 493 | Why Your Interior Design Business Isn’t Changing (And How to Fix It) with Cheryl Horne

August 11, 2026

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You’ve read the books. Listened to the podcasts. Taken the notes. So why doesn’t your interior design business feel any different?

In this episode, Business of Design® Director of Operations and Business Coach Cheryl Horne explores one of the biggest obstacles keeping interior designers from building more profitable, organized, and enjoyable businesses: confusing learning with progress.

Drawing on nearly 20 years of coaching hundreds of interior designers, Cheryl explains why information alone won’t transform your business—and how small, consistent actions create lasting change. If you’ve been searching for better systems, higher profits, stronger boundaries, or more control over your time, this episode will help you turn knowledge into results.

What you’ll learn in this episode:

  • Why learning more doesn’t always lead to business growth
  • How implementation—not information—creates a more profitable interior design business
  • Simple strategies for turning ideas into systems you actually use
  • Why accountability is essential for lasting change
  • How small, consistent improvements lead to better projects, happier clients, and greater profitability
  • The one question every interior designer should ask before consuming more business advice

 

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About Cheryl Horne

Cheryl Horne is a Business Coach and Director of Operations at Business of Design®, where she helps interior designers scale and systematize their businesses through proven programs and strategic coaching.

With nearly 20 years at Business of Design® and over a decade of coaching experience, Cheryl works with designers worldwide to implement effective systems, improve operations, and increase profitability. She has a background in business development, finance, and project management, and holds a Bachelor of Business Administration from Trent University.

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Thank you to our podcast sponsor, Daniel House Club!

Stop managing logistics and get back to designing. Daniel House Club gives interior designers a dedicated Concierge to handle procurement and sourcing across 200+ brands—saving time and helping you increase your margins.

Plus, receive 15% off your first custom order from exceptional lines like Wesley Hall, Rowe, Thayer Coggin, Ambella Home, Massoud, Theodore Alexander, and more.

Visit danielhouse.club/bod and use code BOD2026 to save on your Signature Membership.

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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.

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