EP 001 | THE CONSULTATION
About this Episode
If you don’t get the consultation right, the project will never get off the ground. How to own the process—from first phone call, to onsite performance and signing the letter of agreement.
In this episode we learn:
– how charging a higher rate leads to more than just profit.
– the perfect response to those who question charging for the consultation.
– to offer a different service, of lower value, rather than take no for an answer.
1:35 | Channeling your inner business person.
4:05 | We LOVE our sponsors.
6:40 | Intro Veronica Solomon.
7:36 | What Veronica charges for the consultation.
8:03 | An unusual dollar amount and why it works.
9:00 | How charging for the consult compares to the consult for free.
11:01 | How many consultations Veronica does each month.
11:53 | Be confident on the phone and have a system and process for signing the potential client up.
13:40 | Sometimes the “consultation only” client turns into a project.
15:37 | Answering the phone, converting potential clients to paid consultations.
17:49 | How to respond to the question, “Why do you charge for the consultation?”
20:23 | Veronica’s goal at the consultation.
22:52 | Note taking process and what’s in your consult bag.
27:26 | What if you don’t think the client is a good fit.
29:00 | Fave items in Veronica’s Letter of Agreement.
30:45 | Promoganda; leave behind documents.
32:19 | Why it’s essential to review your contract at the consultation.
33:45 | Transparency around money.
35:35 | How much money do most interior design professionals make?
37:00 | Do women and men get different messages about money when growing up?
38:46 | Disclose your pricing on your website.
39:00 | Make your website work like an admin person.
39:30 | When you answer your own phone.
41:53 | Refine your process and have a script in mind.
43:42 | Rapid Fire Questions: Fave part of contract, app you love, making FB videos, what do you outsource.
Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.
Meet Veronica Solomon
Veronica Solomon is an award-winning interior designer whose work has been featured in numerous publications including The ASID Texas Gulf Coast Chapter magazine, Houston House & Home magazine, Katy magazine, and national blogs such as Apartment Therapy. She has been named as one of The Top Ten Emerging Designers To Watch By Black Interior Designers Network.
She has established herself as one of Katy/West Houston’s most highly acclaimed interior designers and lifestyle experts. She has created unique and memorable interiors for a wide variety of residential, homebuilding and commercial clients over her 10-year career.
She is the region’s only designer who practices the art of creating luxurious and fresh, yet practical interiors for a busy family to live in and enjoy. Veronica provides her clients with distinctive, cutting-edge furnishings that are not readily available at retail stores.
VCita – An app that automates appointment booking, acts as a pay portal and captures client interaction.
RIPL – An app to boost social media, by creating eye-catching, animated posts.