EP 011 | Private Label Branding with Jane Lockhart


About this Episode

Private label branding increases your street cred within the industry, but most importantly in your clients’ eyes. Instead of introducing your clients to someone else’s brand (the name on the sofa or chair you procure), you are keeping the client focused on your brand. In turn, this allows you to provide more value and charge higher fees. Curious to learn more? We were too!
In this episode we learn:
– what private label branding can do for your business
– why working with a specialist to provide custom branding makes sense
– how mentoring can improve the business for all of us

Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design™, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.

Meet Jane Lockhart

Jane Lockhart, B.A.A.I.D.
Founder & Principal Designer
Jane Lockhart Interior Design

Award-winning designer, television personality, spokesperson and author, Jane Lockhart is one of Canada’s leading experts in the world of design and colour. Jane is immediately recognized across the country as host and creative director of her own television series, Colour Confidential on W Network and HGTV (US). Jane also makes guest appearances on CTV’s The Marilyn Dennis Show and as a keynote speaker throughout North America.

Since graduating from Ryerson’s Interior Design program, Jane has never stopped building her brand. She founded her design firm, Jane Lockhart Interior Design in 1997, designing new building and renovation projects for retail, hospitality, homebuilding and residential clients across the GTA. With a growing team of designers, planners and managers, Jane’s business continues to expand. Jane has branded her sense of design, colour and style through two personal lines of furnishings. Jane Lockhart Platinum is a Canadian-built, eco-conscious, luxury furniture collection created for the design and architectural trades. Jane launched her equally popular Canadian-built collection, Jane by Jane Lockhart in 2012. New collections are added every year and both lines are available at a growing number of major and independent retailers across Canada. Jane’s furniture collection can be seen by appointment only at SOFA (Source of Furniture and Accessories) at the International Centre on Airport Road in Mississauga.

Jane is a regular contributor to many publications including the Toronto Sun, Homefront Magazine, and Canadian Home Trends. Her design work is regularly featured in national publications in Canada and United States including Canadian Living, Style At Home and This Old House. Her work has been recognized nationally with multiple awards from the National Kitchen and Bath Association and she received a national B.I.L.D. award for best design and décor of a model home for her work with the Kylemore Community development at Angus Glen.

Media Inquiries:
Lissa Fraser Kerr
[email protected]
Call: (647) 465-5518

Take Aways

Private label branding increases your street cred in the client’s eyes. This, in turn, allows you to provide more value and charge higher fees. To make this process as simple as possible, it helps to work with a provider you know and trust.

  • PDF Expert is an indispensable app that allows you to edit and mark up drawings when making changes with clients. Check it out.
  • Habitat for Humanity, Canada 150 Build

Recommended Learnings:

COURSE: Creating and Extending Your Brand

COURSE: The Client Binder | A Lasting Impression

COURSE: Branding Like a Boss | What you Stand For


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