EP 017 | The Whole Home Approach with Carson Arthur


About this Episode

Sure, most of us approach our projects thinking about interior spaces. But, it’s worth considering exterior spaces too. It’s a great way to provide your clients with more value, making you a one-stop service provider.
Landscape designer and HGTV personality Carson Arthur shares his advice on how to include landscape design as part of the service you offer.
In this episode we learn:
– there are specific things you can do with landscaping that will immediately improve the resell value of a home
– how to identify different client types based on demographics
– ways to increase living space by looking outdoors
– project management tips from the world of landscaping

Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design™, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.

About Carson Arthur

Carson Arthur is an internationally recognized landscape designer with a focus on meeting homeowner’s needs while creating environmentally friendly designs. Throughout his 15-year television career, Carson teaches homeowners how to raise the value of their homes through outdoor renovations. He is part of the Cityline team; writes a column for the Halifax Chronicle Herald and the Sun media group including the Toronto Sun about outdoor design and appears regularly in a variety of magazines with guest articles. He is the North America outdoor design editor for Outdoor Lifestyle magazine; the outdoor expert for Terra Greenhouses; Better Homes and Gardens Real Estate; and the author of the sold-out book Garden Designs for Outdoor Living with a new book scheduled to hit the shelves spring 2018.

His credits include; the host of HGTV’s Green Force and Critical Listing; the Gemini nominated Room to Grow on Global, ION and the Discovery network; Better Home’s and Garden’s Home, First Home on the Hallmark Channel in the U.S.; and the gardening expert on HGTV’s blockbuster; Home to Win and Home to Win 2. Currently, Carson’s programs can be seen on every continent in the world.


Take Aways

Increase the value of your home (or your clients’ home) with these tips:

  1. Add a mature tree in the front yard and increase your home’s resell value by as much as 3%.
  2. Aim for low-maintenance planting to attract buyers who don’t want to be strapped to constant gardening.
  3. Improving curb appeal can result in resale value increases of up to 8%.

Want to be on TV? Carson suggests going straight to web. Produce your own show on YouTube and grow your audience that way.

Recommended Learnings:

COURSE: 10 Places to Use Decorative Finishes

COURSE: Top 25 Mistakes No Designer Should Make

COURSE: Choosing Bedding | 10 Key Steps to Consider


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