EP 047 | It’s Free, You Are The Product with Laurie Laizure & Cheryl Kees Clendenon

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About this Episode

Industry disruption, mysterious mergers and what does it mean for you, the design professional?  No, the sky is not falling, but it may be time to pivot and take a more active approach to marketing and managing your business. In this episode, we hear from two industry peers who have a different take on this month’s big merger between Houzz and Ivy.
In this episode we learn:
– that historical behavior is a good indicator of future behavior
– it’s important to read the terms of service before jumping onto a new platform (and keep a copy of the agreement when you signed up)
– you are not a victim, you have choices

Take Aways

To be part of Interior Design Community on Facebook, contact Laurie Laizure through the group’s Facebook page:
https://www.facebook.com/GInteriorDesignCommunity/
It’s your turn to be on the podcast.
If you have a comment, question or idea pertaining to a previous podcast or future topic, we want to hear from you. There are two ways to contact us and be heard.
Send an MP3 file with your recorded comment, question or idea.
Phone our BOD Hotline 1-416-780-9187 x. 105 and record your comment, question or idea.
With either method, include your name (and spelling if it’s complicated), location and then a brief comment, question or idea.
Your recording may be used in an upcoming podcast. Remember, it’s possible that clients could listen to the podcast, so always keep that in mind!

Meet Laurie Laizure

Laurie is the founder of Interior Design Community, a thriving place where those working in the interior design and home decor industry connect to learn, share, and grow their businesses.

But what does that say about me?

I guess you could say I am a connector. I love to connect people who might learn from each other. I absolutely feel accomplished when two people I introduce meet and help one another get better. It really makes me happy.

I am a huge nerd. If I am interested in something, I dive in deep and read everything about it. I don’t want to just learn what it does but how it works. I measure and benchmark everything. I don’t believe in just “I think it’s working”, I have to back that up with data.

I love social media and tech tools. I love how it connects people from all over the world. IDC is truly international and has members from all over. It is so interesting that as an industry, we struggle with so many of the same issues….regardless of if you are from Boston or Bangladesh.

I would say I am a good judge of character… but I don’t always listen to my gut. I give people the benefit of the doubt. “Never attribute malice to what might be ignorance”

I am a collector of photo and video editing apps and fonts. I don’t think you can ever have too many of either.

I am a feminist and a liberal. While I don’t dive into political rants or think they belong in a work place but I say this because it’s a big part of who I am. I believe in equal rights for all people and I believe you become great by working together for a common good and not just to gain wealth or power.

I love good books, stiff cocktails, sunset on beaches and travel overseas. I love meeting new people and having interesting conversations.

I love beauty but will take brilliance over beauty every day. The ultimate comes from having both.

Meet Cheryl Kees Clendenon

Owner and lead designer of In Detail Interiors, Cheryl has been creating a buzz in the Gulf Coast design community for over 14 years. As the name implies, Cheryl’s sharp attention to detail is just one of the many things that Cheryl’s clients receive as part of her unique design approach.

She also has a Fine Arts Degree from the University of Arizona and an up-close and personal relationship with every phase of design, from demo down to the smallest accessories that create the detailed custom finish on all her jobs. It is not uncommon that clients return once or more for her services and her ability to capture their personality in each space while maintaining maximum function.

Cheryl’s name is also becoming more recognizable abroad, whether she is working for an out-of-state client, or joining international design tours, or sitting on design councils. She does all of this while maintaining a small design firm in Pensacola, cultivating unique pieces for her retail store, and being a wife and mother of two daughters.


Recommended Learnings:

COURSE: Create a Brand Experience

COURSE: Filling the Client Pipeline | Line Up Customers

COURSE: Mission Statement | The Heart of Your Interior Design Company


Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design™, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.

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