EP 049 | BETTER AT LINKEDIN

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About this Episode

Are you taking advantage of everything LinkedIn has to offer? Susan Kates shares her tips for strengthening your LI profile.
In this episode we learn:
– how consistency across all platforms will improve your brand
– differentiating between all the social media platforms, what to use when
– it’s worthwhile to research the key words that describe what you do and who you are, create a slogan
– client surveys can help you narrow your focus
– set an intention around how you want your LI profile will work for you

Take Aways

Strength’s assessment tool: Strengths Finder
Survey Tool: Survey Monkey

Meet Susan Kates

Susan Kates loves telling stories – inspiring small business owners and thinking outside the box. In addition to being a marketing consultant to small business, Susan is also a Professor at Centennial College and Humber College teaching students the same Linkedin tricks she teaches business owners.

Susan’s career spans over 30 years with a strong emphasis on marketing in a variety of industry sectors from computers to retail. Susan was also the founder of Dinnerworks, a leading offline social networking company, which galvanized the importance of relationship marketing in the areas of business development, life, and career. She has been featured in The Toronto Star, The Globe and Mail, Canada AM, CTV News, CBC TV, Rogers TV, BNN and other leading cable network shows. Susan reinvented herself by returning to school and obtaining an MBA, graduating in 2011. Susan wants to continue to inspire, motivate and educate businesses and students on the virtues and benefits of using the LinkedIn platform, the most powerful business networking tool available today. ​

Connect with Susan on LinkedIN


Recommended Courses:


Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.

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