EP 067 | It’s What’s Inside That Counts with Joanna Goodman



About this Episode

We all know that good looks matter. But outside appearances never tell the whole story. With many items—sofas, chairs, pillows, bedding—what’s inside is equally important. In this episode we’ll talk about quality and value and building a better bed.
In this episode we learn:
– clients want good looking rooms, but they also want functionality, performance and value
– educating your clients about value is an ongoing job
– if your clients are asking for the “cheapest” bedding (or anything else) then
– never show clients too many options
– update a poor mattress with a feather bed

Take Aways

The Essential Bedding Handbook

The Home for Unwanted Girls

Design Intervention

Joanna Goodman loves how creative designers are, and how most of them are so decisive!  However, when the designer doesn’t have enough knowledge to describe the product, it’s important to let the supplier know ahead of time that they should lead the conversation in front of the client.  This way, everyone looks good.

Meet Joanna Goodman

Joanna is the owner of the Canadian linen company Au Lit Fine Linens in Toronto. Originally from Montreal, Au Lit Fine Linens was founded by Joanna’s mother, Peggy Byron, in the early eighties. Joanna now runs the operation with her husband, Miguel. She is a mother of two, and also the author of five novels, including the recent #1 national bestseller, The Home for Unwanted Girls.

Recommended Learnings:

COURSE: Choosing Bedding | 10 Key Steps to Consider

COURSE: Designing a Custom Closet | Add Value & Function

COURSE: Lighten Up | The New Language of Color

Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design™, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.

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