EP 073 | You Do You with Claire Jefford



About this Episode

Not every designer loves the idea of working with trades or carrying the responsibility of a large renovation. There are lots of ways, as the owner of the company, to create a business that works for you. One Business of Design™ enthusiast shares how she works with clients during the planning stage, but then allows them to mange the renovations on their own.
In this episode we learn:
– there are a multitude of ways to set up your business so it satisfies you, as the owner
– determining what you love to do and eliminating tasks that stress you out is a great way to create a more satisfying career
– sometimes it’s ok to “leave money on the table” (make sure you know how much money you’re talking about)
– test yourself, can you beat the timeline our guest provides

Take Aways

Suggested Course: Ideal Project, Ideal Client

Design Intervention

No more overthinking. If you have a desire to do something, stop waiting for perfection. Done is better than perfect. Jump right in.

Meet Claire Jefford

Claire Jefford began her interior decorating business, Creating Contrast Designs, in 2011. Her firm specialises in 3D design, as well as custom residential projects. Claire has a keen eye for detail and loves to mix patterns and fabrics.

Creating Contrast Designs was named one of the Top 30 Interior Design firms in Ontario and Claire is proud to be the highest reviewed design professional in the greater Toronto Area on Houzz, with over 90 reviews.

Not one to shy away from social media, Claire has been creating videos on Facebook since 2013 and began her own YouTube channel in January 2016.

Claire has a second business, coaching and helping other designers run their ID biz. Her no-nonsense approach sees her sharing marketing ideas, proven processes and social media strategies to help others in the field to build confidence in how they work. Claire runs a free Facebook group, Interior Design Business Strategies, which is an amazing community focusing on the business strategies for designers.

Interior Design Business Strategist


Check out Claire on YouTube:
Interior Design Channel
Coaching Channel

Recommended Learnings:

COURSE: The Client Binder | A Lasting Impression

COURSE: Ideal Client, Ideal Project, Close the Deal

COURSE: Top 10 Questions: Managing Discounts

Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design™, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.


  • Deborah Hayden

    I love her website. She has a business model similar to mine and I also do 3D design with Chief Architect. I want to know more about the color boards.

    • Kimberley Seldon

      We reached out to Claire and she was more than happy to share with our listeners the details of where she gets her color boards. They are from Maria Killam. Here is the link to purchase or find out more.

  • Faith Sheridan

    Love this interview.. looking forward to seeing the links to her docs for presentation, etc.


    • Kimberley Seldon

      Hi Faith. We’re not sure what docs you are looking for. I don’t think we have any handouts for this podcast. Hope you are well!

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