EP 094 | Instagram as a Marketing Platform with Elise Darma



About this Episode

If you’re like most designers (Kimberley admits to being guilty of this) you have been thinking about Instagram as a place to socialize with others who love design, rather than a place to market to future customers. This episode, and the next month of focus at Business of Design™ will change all that. Let’s all grow our Instagram accounts with purpose.

In this episode we learn:

  • there is a difference between using Instagram for social enjoyment and strategically using it as a marketing platform
  • the difference between stories and the static feed
  • how to create themes and make posting more strategic
  • why it’s quality, not quantity that matters when it comes to followers
  • it’s possible to modify your bio with a dedicated call to action

Take Aways

The Big Leap by Gay Hendricks

Design Intervention

Elise Darma says, “Do fewer things better.” Stop chasing every shiny object and focus on your best revenue stream.

Take Elise Darma’s FREE Instagram Masterclass. We did!

About Elise Darma

Elise Darma makes beaches, coffee shops and co-working spaces her office by working remotely, all while growing her international marketing agency, Canupy. She’s run her agency full-time through over 30 international cities, with spotty Wi-Fi and monkeys grabbing at her snacks (true story).

Through her agency, she’s collectively grown Instagram accounts to over 250,000 followers, brokered hundreds of deals between influencers and brands, and has delivered more blogs and newsletters than she can count.

With an Instagram following of over 70,000, Elise additionally offers online courses and one-on-one coaching to other aspiring “travelpreneurs” who seek freedom from the 9-5.

Take Elise Darma’s FREE Instagram Masterclass.


Recommended Learning

COURSE: Filling the Client Pipeline

COACHING: Sales and Design Consultation Training with Aysun Kuck

PODCAST: EP 095 | How to Fix a Broken Brand with Nicole Heymer





Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design™, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.

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