EP 103 | Your Vibe is your Tribe with Darla Powell
About this Episode
Trying to be all things to all people is the surest way to confuse your ideal customer. Be authentic and see how quickly your best-fit clients will find you. Your vibe is your tribe. Own it.
In this episode we learn:
- a narrow brand helps you find your tribe
- identifying your ideal client is critical to your success
- limit social media posts to brand appropriate content
- editing past posts is time consuming but may be worthwhile
- avoid divisive topics online, nothing is private
- clients may be watching and yet not engage
- undercharging will get you what you ask for
Darla’s plan for attracting your tribe on social media:
1. Create your personal brand with social media.
Define what your focus is, what you are passionate about, and what makes you different than others.
Research likeminded individuals and brands who do this well.
2. Position yourself for success.
Find out where your audience is on social media.
Regularly, determine your stance on hot topics and trending subjects before joining the conversation.
3. Remain true to your core and let your brand shine.
Social media is a space to let your personality shine in creative ways.
Allow your brand to be reflected in everything from imagery, comments and bios, and within every post.
4. Adapt and react.
As times change, so will your brand. It is okay to evolve.
5. Share your voice.
While it is wise to be hesitant when joining conversations, it is important to remember that social media is a place to be social and communicate. This will allow you to build and define your brand while connecting with others.
Value your worth. Raise your rates as you grow and avoid customers who do not respect what you do.
About Darla Powell
Darla brings a fun, genuine, down-to-earth approach to designing beautiful spaces. Since she launched her career in 2016, clients have fallen in love with her work, growing her business almost exclusively by word of mouth.
SERGEANT POWELL SAVES YOU FROM BAD DESIGN
That’s right. In her past life, Darla spent almost 20 years as a Detective Sergeant in Miami, Florida.
The two careers are more similar than you may think. Of course, as an interior designer there are 100% fewer shots fired (well, maybe 99%). One might say she is an expert on the importance of having complete tranquility at home after a stressful day at work.
Her background has carried over so many hidden perks including a strong sense of integrity, accountability, and a ready-for-anything-ness that is key for home renovation projects.
Did it turn out that the hideous Grecian column WAS load bearing? Darla does not shock easily. Did a flash flood just drown your timeline? Darla will be your literal calm in the storm. Or perhaps the construction team just knocked down a wall to reveal the previous owner’s suitcase of unmarked bills and fake passports? Darla will be uniquely equipped in this situation.
A LIFELONG LOVE OF DESIGN
Her career transformation was fueled by a need to express her boundless creativity.
After endless childhood summers spent rummaging through her grandmother’s antique store, she developed an extensive knowledge of antiques, collectibles, and pieces that look perfect together. Darla’s refined eye definitely sees those diamonds hiding in the rough. Or maybe you prefer the rough over diamonds. She sees that too.
Above all, Darla loves creating rooms that are gorgeous, elegant, and soothing. Get ready to fall in love with your space.
COURSE: Filling the Client Pipeline
PODCAST: EP O95 | How to Fix a Broken Brand
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