EP 121 | Custom, But Not The Way We’ve Always Done It with Frank Eybsen and Heather Zeilman



About this Episode

Business of Design™ knows the success formula for creative professionals is 80% business + 20% creative. Once you get the 80% streamlined (hint: you do that by using the systems, protocols and strategies we teach at BOD™) you can lean into being creative. Specifying custom furniture on projects gives you an ideal opportunity to use those creative skills, elevate your brand and be more profitable.

In this episode we learn:

  • the industry is changing, and designers can embrace some of the changes and learn to adapt to or get ahead of the others
  • systems improve efficiencies in all areas of your business, but especially when specifying custom furniture
  • custom furniture elevates your brand and makes you more profitable
  • be clear about how you work and don’t shy away from talking about fees, markups or anything else that allows you to stay in business

Design Intervention

Frank says, “Never rest on your previous success, there is always someone out there putting in a ton of work to unseat your business advantage.”

Heather says, “’The way we’ve always done things,’ is a sure fire way to lose your spot at the top.”

Take Aways

If you are curious or unfamiliar with cottonwood season, check out the short video Heather sent us.    Cottonwood Season

About Frank Eybsen

Frank Eybsen is the CEO of BuildLane. Previously, he was the co-founder of OnClick Marketing, an online marketing company. He has run an upholstery and casegoods factory and is a full stack web developer. His passion is elevating the interior design profession.

Email: [email protected]
Phone: (844) 888-8840 ext 700
Website: www.buildlane.com
Instagram: www.instagram.com/buildlane

About Heather Zeilman

Heather is the CMO of BuildLane. Previously, she was Design Consultant at Sefra Maples Interior Design + Consulting located in Telluride, CO. She splits the year between Colorado and Wyoming with her husband and their 3-year old son. 

Email: [email protected]
Phone: (844) 888-8840 ext 700
Website: www.buildlane.com
Instagram: www.instagram.com/buildlane

Recommended Learning:

Step 4: Preparing for the Presentation





Thank you to our amazing sponsor!

Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design™, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.

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