EP 121 | Custom, But Not The Way We’ve Always Done It with Frank Eybsen and Heather Zeilman
About this Episode
Business of Design™ knows the success formula for creative professionals is 80% business + 20% creative. Once you get the 80% streamlined (hint: you do that by using the systems, protocols and strategies we teach at BOD™) you can lean into being creative. Specifying custom furniture on projects gives you an ideal opportunity to use those creative skills, elevate your brand and be more profitable.
In this episode we learn:
- the industry is changing, and designers can embrace some of the changes and learn to adapt to or get ahead of the others
- systems improve efficiencies in all areas of your business, but especially when specifying custom furniture
- custom furniture elevates your brand and makes you more profitable
- be clear about how you work and don’t shy away from talking about fees, markups or anything else that allows you to stay in business
Frank says, “Never rest on your previous success, there is always someone out there putting in a ton of work to unseat your business advantage.”
Heather says, “’The way we’ve always done things,’ is a sure fire way to lose your spot at the top.”
If you are curious or unfamiliar with cottonwood season, check out the short video Heather sent us. Cottonwood Season
About Frank Eybsen
Frank Eybsen is the CEO of BuildLane. Previously, he was the co-founder of OnClick Marketing, an online marketing company. He has run an upholstery and casegoods factory and is a full stack web developer. His passion is elevating the interior design profession.
About Heather Zeilman
Heather is the CMO of BuildLane. Previously, she was Design Consultant at Sefra Maples Interior Design + Consulting located in Telluride, CO. She splits the year between Colorado and Wyoming with her husband and their 3-year old son.
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