EP 137 | Make It Magnetic with Valerie Foley



About this Episode

Making your business magnetic is the surest way to attract clients, but it starts as an inside job. As a service industry provider, you are the business, so you have to be positive and enthusiastic for your clients while maintaining a clear and present channel for your own well being. Balance is a myth, but equilibrium is attainable, and very attractive.

In this episode we learn:

  • each of us determines how successful we want to be
  • your thoughts shape your destiny
  • consider a value proposition be if you understood homes are sacred
  • brand evangelists are your best opportunity for promotion

Design Intervention

Differentiation is a great way to attract clients. Be the expert in one area.

Take Aways

Simon Sinek Answer the why—why you do what you do is a story that is magnetic to potential clients.

About Valerie Foley

Valerie Foley is a Creative Shepherd, Idea Finder and Writer. Most of her career has been spent in advertising. She started out in New York City, went to the Martin Agency in Richmond, Virginia and has since performed as a Creative Director for award winning firms in Detroit.

She loves helping clients profit and succeed in our crazy, upside-down, anything-goes, new marketing world. In fact, she led the creative swat team that produced $365 million in incremental revenue in one year for a Fortune 500 company. Valerie’s clients have included: JCPenney, UPS, Barely There Bras, Krylon, Owens Corning, AAA, Saab, The Kennedy Library and Museum, Penn Gaming, Smithfield Foods, GEICO, and others. She’s also won more than a few awards along the way, including – CA, Graphis, Kelly Awards, Caples, ECHOES, EFFIES, Richmond Show, the D Show, OBIES, One Show, and Cannes Shortlist.

Valerie’s favorite starting point is with a beginner’s mind. Her passions include family, friends, beaches, meditation, fresh figs, dance, hair products and gong sessions. She’s also a closet poet. The goal, always: the best and fewest words in the best order. (Hmmm. “Always” should come out.)

Recommended Learning:

COURSE: Design for Living | A blueprint for your business and your life

Get one step closer to your Design for Living. Sign up today for Business of Design™ Conference, January 25 & 26 at Las Vegas Market. Two intensive full days of learning that is immediately applicable to your business. Transforming your business starts here.





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Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design™, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.

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