EP 147 | Business Plan Benefits with Bob Minhas



About this Episode

There are benefits to creating a business plan—even if you’re already in business for yourself. ­Consider these five checkpoints to creating a robust creative offering.

In this episode we learn:

  • interview existing clients (or clients you wish you had) to uncover primary motivations and pain points—two valuable pieces of information that will allow you to shape your best offer
  • identify your ideal client and then focus exclusively on marketing to that person
  • narrow your focus to what your ideal customer wants and needs (not what you want to sell)
  • establish the value of your offer—use price as a differentiator
  • test your “offer” with people who fit your ideal client profile
  • when pricing, start where the market is (not lower!)

Design Intervention

Build a tribe of five—those people who inspire and motivate you.

About Bob Minhas

Bob Minhas discovered entrepreneurship out of necessity, but quickly fell in love with the creativity and freedom required to run his own business. After launching various business ventures, Bob set his sights on helping the next wave of entrepreneurs take ideas and launch them into full-fledged businesses. To date, Bob has helped over 500 entrepreneurs through one-on-one coaching, workshops and speaking engagements. When he’s not coaching entrepreneurs Bob can be found supporting initiatives and projects around mental health such as 2018’s TEDxNewmarket, centering on his yoga mat and enjoying life as a father of three


Recommended Learning:

COURSE: Ideal Client, Ideal Project, Close the Deal





Thank you to our amazing sponsor!

Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design™, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.

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