EP 150 | Pricing Creativity with Blair Enns – Part 1
About this Episode
It is possible to earn the respect of clients and trades while charging what you’re worth. Possible, but rarely easy. Pricing for Creativity author, Blair Enns and Kimberley Seldon discuss the merits of value-based pricing, while anticipating some of the largest obstacles in this two-part conversation.
In this episode we learn:
- make sure your brand is not positioned as a commodity
- a client’s real power is hiring an alternative to you
- a designer’s real power stems from self-esteem
- always rely on policy, rather than feeling or inclination
About Blair Enns
Blair Enns is on a mission to change the way creative services are bought and sold the world over. He is the founder of Win Without Pitching, the sales training and coaching organization for creative professionals, and the author of two books on selling and pricing for creatives.
The Win Without Pitching Manifesto, published in 2010, has sold over 30,000 copies and launched a revolution in how creative and marketing firms approach developing new business development.
Pricing Creativity: A Guide to Profit Beyond the Billable Hour, published in 2018, is a comprehensive guide to value-based pricing for creative firms. It is available in multiple formats, only at pricingcreativity.com.
Blair also hosts, with David C. Baker, the podcast 2Bobs: Conversations on the Art of Creative Entrepreneurship. According to the UK’s The Agency Collective, 2Bobs is the second most listened to podcast by agency owners, after The Tim Ferriss Show.
Blair lives in the remote mountain village of Kaslo, British Columbia, Canada. He can be found online at winwithoutpitching.com and @blairenns on Twitter and LinkedIn.
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