EP 159 | BOD™ Business Alert – March 26, 2020 with Alexa Ralff



About this Episode

Are you determined to survive the impending recession by fine-tuning your systems and procedures? Designer Alexa Ralff is. This busy and talented designer shares her insights and strategies for success now and in the future. Spoiler alert—it’s all about process.

In this episode we learn:

  • double down on your processes
  • reconnect with old clients by text or email
  • update existing clients with what’s next with your business
  • post photos of your office on insta to remind people you’re working
  • post photos of your favorite installs as a reminder of your fab work fab

Design Intervention

Don’t be afraid to raise the bar. Present the best options for the project, pause and then …. let your client decide. I used to not make selections even though they were the best, because I felt “bad” that the item was expensive. Now I present the best option period- sometimes it’s really expensive and that’s ok. It’s up to my client to decide. My projects are more beautiful because of it and 90% of the time they are so thrilled I brought them something that no one else has.

About Alexa Ralff

Alexa Ralff returned to school to study interior design when her daughter, now 14, was four years old. She finished school, and in her words, “accidentally started a business—AHR designs”.  She’s officially been in business since 2012.  In late 2018, after hearing Kimberley speak at High Point Market, she had an awakening that led to revamping her business and she’s been preaching the gospel ever since!  “BOD™ has completely changed how I do business and how profitable I am.”

AHR specializes in high-end residential design for busy families. Alexa believes a home should reflect, and at its core, feel like the people who live there.  She loves making this magic happen for her clients.


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Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design™, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.

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