EP 169 | Start with the End in Mind with Nicole McGuire



About this Episode

Start with the end in mind. Isn’t that what we do, as designers? Clients come to a design professional with a vision of what they want to create—the end product or goal. Then, it’s our job to reverse engineer the design process to reach that goal. Acting as lead on the project, gives us the best opportunity for success.

In this episode we learn:

  • there are only 13 states that do not require licensing for general contractors
  • a contractor’s licenses can be beneficial, but doesn’t necessarily protect consumers
  • build a strong relationship with trades and contractors
  • build a double bottom-line
  • start with the end in mind

Design Intervention

Create a cognitive bias with your customers; offering multiple touch points to know and trust your brand.

About Nicole McGuire

Nicole McGuire was raised in a home-building family—literally, tootling around construction sites as a kid with her father. After college, she partnered with her father through and began a new venture, building spec homes, and eventually creating custom homes and personally curated design pieces under her own private label, The McGuire Home Collection. When she’s not busy on job sites, Nicole is studying Sustainable Business Strategy at Harvard University in the hopes of growing her business through social and environmental sustainability standards. Dad would be proud!


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Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design™, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.

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