Our Mission

Our Mission


As interior design professionals, we LOVE our work because it matters so much. We want our clients to get our best every time, because it’s going to affect the way they live for years to come. But doing our best work isn’t possible if we can’t dedicate ourselves to it. And we can’t dedicate ourselves to it if doesn’t earn us a living.

That was my story, once. I’ve always been passionate about what I do, but I used to find it hard to keep that passion alive and be truly creative while I struggled with managing clients, being efficient and getting paid fairly for my work. It was hard on my confidence. Finally, I did something about it. With the best professional advice and business coaching I could find, I developed a system for design management that helped me do better work by running a better business. The lessons of that journey are the inspiration for Business of Design.

Business of Design is for every passionate, talented designer who feels blocked by those same challenges. Our mission is to liberate your talent and skill by showing you how to run a business that supports you, empowers you, and lets you love your work again.

Business of Design is a coaching community for independent interior designers. By becoming a member, you can not only experience the benefits of our design management courses, you can continue to learn and be inspired by our live monthly webinars, connect at our BoD conference events, and share insights from Kimberley’s own practice.
Our Courses – Design a Program that Works for You
15 Step Project Management Strategy
Business and life are so much better with these tried and true systems and protocols in place.
Business Planning, Strategy & Foundations
Create a solid foundation for your business and your confidence, profits and customer satisfaction level will soar.
Charging, Invoicing & Collecting
Learn to talk and manage invoicing with ease.
Client Management
Learn the proven strategies that turn a new customer into a lifelong client.
Design & Decorating
If it’s been a few years since design school you might be ready for these basic refresher courses.
Income, Expenses & Analyzing Finances
Financial protocols are essential for business owners who want peace of mind and projects that run smoothy.
Marketing & Branding
We know you’re awesome. Now spread the word so you can reach your ideal clients.
Supplier & Trade Relations
Develop an A Team so you can guarantee every project finishes on time and on budget.
Systems, Operations & Checklists
Business and life are so much better with these tried and true systems and protocols in place.

How Business of Design will transform your practice. And maybe your life.
Confidence. You’ll learn how to charge what you’re worth, inspire the respect of clients, and discuss budgets, estimates and invoices with professional confidence.
Control. You’ll learn a design management process that guides your clients’ expectations, encourages commitment, and moves every project efficiently to the finish line.
Peace of mind. You’ll learn management skills in accounting, finance and information technology that keep your business running smoothly while you work.
Passion. With a healthy, prosperous business and clients who trust your professionalism, you’ll be free to rediscover why you love what you do.
Honestly the best thing I’ve done this particular year for my business was to attend the Conference last year. I have gained 3 new clients from it and the full cost of the trip will have been paid back from the work I’ve been contracted for since.
Lisa Zak. Vancouver, BC
Today I am even more confident and PROUD to be a BOD member. Kimberley is my coach and business partner, and BOD has my back.
Nikki Fisher Gigault. Milton, ON
Thank you so much for all of the information. That’s what I was looking for! Yes, I can’t even begin to tell you how excited I am for this project. I wouldn’t have had the confidence without BOD training. Thank you! Thank you! Thank you!
Karen Thomas. Moorman, IN
If you haven’t read Kimberley Seldon’s books or been to one of her seminars … I’d say it’s worth every penny. She’s an in-the-trenches designer who still makes her main income in our profession … I’ve had some pivotal revelations from her talks and her books.
Wanda S. Horton. Charlotte, NC
Wished the hour seminar, Business of Design, was all day. Very informative, engaging & funny seminar (via Twitter)
Stacy T. Hall. North Ridge, NC
Although I am in Belgium and you and your team are in Canada you are the closest person I have for a mentor and you have helped me in countless ways! I have read your first book and working on the second one now… I have learned so much from this.
Shanaz Razik. Belgium
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