EP 433 | Marketing 1-2-3: Clear, Practical Marketing Answers for Interior Designers with Daniela Furtado

June 17, 2025

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Marketing doesn’t need to be complicated—but it does need to be intentional. In this rapid-fire episode, Kimberley Seldon welcomes back marketing strategist Daniela Furtado to tackle the most common marketing questions interior designers ask at Business of Design®.

From referrals and website strategy to pricing visibility and talking about money, Daniela cuts through the noise and delivers clear, practical answers designers can actually use. This episode is perfect if you’ve ever wondered whether your marketing is working, how to evaluate return on effort, or what really belongs on your website.

If you want straightforward guidance instead of theory—and marketing decisions that feel confident instead of confusing—this conversation delivers exactly that.

What you’ll learn in this episode:

  • What actually qualifies as a good marketing return

  • How to build a referral strategy that consistently works

  • How to manage multiple offerings on your website without confusion

  • Whether or not you should list prices on your website

  • Why talking about money early (and often) leads to better clients

 

DESIGN INTERVENTION

Track your time every day for one month and assess your periods of productivity. It’s a great way to improve time management.

 

WATCH ON YOUTUBE

Meet Daniela Pimentel Furtado

Daniela Furtado is a consultant, speaker, and writer who helps design and construction businesses get found online. She runs Findable Digital Marketing; an agency that helps firms grow their website traffic by 5x and double their sales inquiries. She also writes Marketing Meets Design, a weekly email newsletter.

Daniela is Portuguese Canadian, multilingual (she speaks four languages), and calls Toronto home.

www.findabledigitalmarketing.com

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Thank you to our podcast sponsor, Zena!

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Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design™, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.

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