EP 435 | Website Strategy That Attracts and Converts Interior Design Clients with Elle Kwan

July 1, 2025

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A great website isn’t just about looking good—it’s about working hard for your business. Just like an interior design project, a high-performing website needs a clear strategy, a thoughtful process, and intentional design choices. In this episode, Cheryl Horne is joined by website strategist Elle Kwan to break down what actually makes a website effective for interior designers.

Elle shares practical guidance on creating content that speaks to your ideal clients and satisfies Google’s search algorithms, why clearly defining your services is essential for conversions, and how to choose the right website platform based on where you are in business. They also talk about the realities of DIY websites, when “good enough” is the right starting point, and how to stay focused when business feels noisy or overwhelming.

Whether you’re building your first site or refining an existing one, this episode will help you approach your website with confidence, clarity, and a strategy that supports real growth.

What you’ll learn in this episode:

  • What a strong website strategy looks like for an interior design business

  • How to write content that resonates with clients and ranks on Google

  • Why clearly defined services are critical for engagement and conversion

  • The pros and cons of popular website platforms for designers

  • Why starting small with a DIY site is sometimes the smartest move

  • How to stay focused and trust yourself through the ups and downs of business

 

TAKE AWAYS

Wish your website worked better?

Join Elle for free website strategy and design tips >> Register for Website Wednesday (click the top banner)

Case Study | The website strategy behind kimberleyseldon.com

 

DESIGN INTERVENTION

Spend as much time on your mind as you do your marketing.

 

WATCH ON YOUTUBE

About Elle Kwan

Brit-born Elle lives in Hong Kong, she’s a former writer for magazines like Travel and Leisure, and brands like the Mandarin Oriental. Today, Elle has turned that “storytelling” experience into “story Selling” as a website designer and messaging specialist for those in the interior design industry. She’s on a mission to help designers succeed with sites that align style, strategy and story so they stand out, shine bright and help designers book dream projects.

www.ellekwan.com

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Thank you to our podcast sponsor, Zena!

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And the best part? You can sign up for free.  No credit card required. Try it with zero commitment.

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Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design™, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.

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