EP 238 | Repeat Clients for Interior Designers with Kimberley Seldon

September 7, 2021

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Why do some interior designers consistently earn repeat business while others struggle to stay connected with past clients?

In this episode, Kimberley Seldon shares practical strategies for improving client retention, strengthening relationships, and creating the kind of experience that keeps clients coming back for future projects.

Repeat business isn’t just about good design—it’s about communication, trust, leadership, and making clients feel supported throughout the entire project journey. Kimberley explains how thoughtful project management and intentional follow-up can lead to long-term loyalty and referrals.

If you want a more sustainable interior design business built on lasting relationships, this episode is essential listening.

What you’ll learn in this episode:

• Why completing projects successfully builds long-term client loyalty
• How flexibility within projects creates opportunities for additional work
• Why upselling during a successful project feels natural and helpful
• How unmet expectations damage repeat business opportunities
• Why staying connected after a project strengthens future relationships
• How simply telling clients you’d love to work with them again matters

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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.

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