About Business of Design®

Our Mission

As interior design professionals, we LOVE our work because it matters so much. We want our clients to get our best every time, because it’s going to affect the way they live for years to come. But doing our best work isn’t possible if we can’t dedicate ourselves to it. And we can’t dedicate ourselves to it if doesn’t earn us a living.

That was my story, once. I’ve always been passionate about what I do, but I used to find it hard to keep that passion alive and be truly creative while I struggled with managing clients, being efficient and getting paid fairly for my work. It was hard on my confidence. Finally, I did something about it. With the best professional advice and business coaching I could find, I developed a system for design management that helped me do better work by running a better business. The lessons of that journey are the inspiration for Business of Design™.

Business of Design™ is for every passionate, talented designer who feels blocked by those same challenges. Our mission is to liberate your talent and skill by showing you how to run a business that supports you, empowers you, and lets you love your work again.



Kimberley Seldon

Founder, Advocate in Chief

Cheryl Horne

Director of Operations

Janeen Laudenback

Program Manager

Larry Goldberg


Aysun Kuck

Director of Promotion and Client Services

Tawny Dhaliwal

Social Media Manager

Kathy Seale

Programming and Event Support

Victoria Drainville

Programming and Event Support

Become a Member

It’s not theory. No way.  Business of Design™ is a fast-track to transformation and success. What are you waiting for?

Join the Community