EP 284 | Two Hats, One Brand with Leia T. Ward
August 2, 2022
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Many staging professionals are approached by clients to continue the relationship by decorating the new home. It’s a big transition, because although these two businesses (staging and design) are compatible, they require vastly different procedures and different business models. In this episode, you’ll hear from Leia T. Ward, a Connecticut design professional who recently added design and decorating to her successful staging company.
In this episode we learn:
- staging and design are compatible businesses, but the business models are vastly different
- an advantage of staging is the instant gratification
- define your aesthetic and stick to it
- never watch the competitors—focus on you
- be a mentor and teach newbies how to run a business
- treat your vendors like gold
DESIGN INTERVENTION
“You do you. Keep your blinders on and stay true to your own ideas and aesthetic.”
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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.