EP 302 | Client Gifting Experience with Porsche Williams & BOD™

December 6, 2022

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Wouldn’t it be amazing if your clients actually got the warm and fuzzies from the gifts you give them? Strategic gifting can lead to increased referrals, longer retention, and an elevated client experience. Everyone loves to be surprised and delighted by an unexpected and personalized gift. A gifting system make this relationship building exercise part of your turnkey client experience.

In this episode we learn:

  • gifting without a strategic plan will lead to an inconsistent and lackluster experience for your client
  • quality over quantity is a good motto (the good stuff isn’t cheap, and cheap stuff isn’t good)
  • nobody needs another branded mug; gifts should be personalized and used frequently
  • gifting during non-peak seasons allows you to stand out from the crowd
  • business is about relationship building and gifting is unconditional, there are never strings attached

 

DESIGN INTERVENTION

Focus on the WHO, not the HOW when new opportunities present themselves. Oftentimes we immediately start trying to figure out HOW we will take on a new project or HOW we will deliver a service, but we should focus on WHO we need on our team to take on a new project. Focusing on the HOW places all the pressure on the business owner’s shoulders. Instead, we should be thinking about WHO we can leverage in our network and team to rise to the challenge and happily accept new opportunities.

 

TAKE AWAYS

BOD™ is proud to officially partner with The Prototype. We’d love to invite our members to experience the benefits of a consistent, streamlined, and elevated client experience with the help of The Prototype. They have 3 service offerings available exclusively to BOD™ members – TP Delight Gift Strategy session, Client Intake & Experience, and TP Delight Gifting! No matter where you start, you can have confidence that these strategies and services are time-tested and proven for interior design firms.

WORK WITH PORSCHE

About Porsche Williams, The Prototype

Porsche isn’t alone in feeling that there aren’t enough hours in the day to get it all done! She’s a mom, wife, entrepreneur, networker, avid tennis fan, wannabe gourmet chef, hostess, sister, friend, and confidant… all the things. That’s why she started The Prototype. Porsche Williams. She’s on a mission to help other busy professionals and luxury service providers have more time with less stress.

www.theprototype.net

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Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design™, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.

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