EP 370 | Hiring an Assistant for Your Interior Design Business with Gina Cotner

April 2, 2024

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Dreaming of an assistant who can finally get you out of the weeds?

In this episode, Kimberley Seldon is joined by Gina Cotner to break down what it really takes to hire and work with an assistant in your interior design business. Because the goal isn’t just getting help—it’s creating the capacity to grow, stay organized, and focus on higher-value work.

If you’re overwhelmed, overworked, or unsure when to hire, this episode will help you take the first step toward effective delegation.

What you’ll learn in this episode:

  • How to identify which tasks to keep—and which to delegate
  • Why outsourcing tasks you dislike can free up time and energy
  • How to prepare for hiring by creating training systems in advance
  • Why recognizing your team helps retain great staff
  • How to delegate even the tasks you enjoy to focus on growth

 

DESIGN INTERVENTION

Even if you have an amazing sales process, it’s not profitable if you can’t track your conversion rate. This is the only way to know that you hit or exceeded your sales goals.

 

TAKE AWAYS

Schedule an initial call with Gina: https://athenaexecutiveservices.com/explore-hiring-a-va/

About Gina Cotner

Gina Cotner is the founder and CEO of Athena Executive Services, a firm that pairs virtual Executive Assistants around the United States with swamped and successful entrepreneurs and executives. Her team of high-caliber Executive Assistants work part-time, from home, taking many tasks and projects off the plate of successful people, leaving them free to spend their time where they are needed most. Gina has worked remotely for over 15 years on national and international teams.

www.athenaexecutiveservices.com

Facebook | www.facebook.com/AthenaVirtualAssistants

Instagram | www.instagram.com/athena_executive_services

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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.

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