EP 401 | TV’s Power: How Local Television Builds Visibility for Interior Designers with Helen Austen

November 5, 2024

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Local television might not feel glamorous—but it can be a powerful visibility tool for interior designers. In this episode, Kimberley Seldon talks with Helen Austen, an interior design professional who has leveraged regular TV appearances to build name recognition and attract clients.

Helen breaks down what it really takes to get on air, from pitching local networks to understanding the business side of television. She explains why speaking directly to your ideal client matters more than chasing exposure, and how consistency on TV builds credibility over time.

If you’ve ever wondered whether television could support your marketing strategy, this episode offers a practical look at how to make it work—without hype or illusion.

What you’ll learn in this episode:

  • Why starting with local TV is the smartest move
  • What to expect when it comes to paying for airtime
  • How to speak directly to your ideal client on camera
  • Why TV builds name recognition more than instant glamour
  • How cold-calling networks can open unexpected doors

 

DESIGN INTERVENTION

Just be Helen (or yourself). 😉

 

WATCH ON YOUTUBE

About Helen Austen

Helen Austen is an interior designer known for her use of color and passion for functional living. Helen’s background as a counselor and professional organizer, brings her unique insights in the role our homes play in our lives. For nearly 8 years, Helen has been a regular tv contributor on local TV networks in Kansas City and Houston, Texas. Her design firm serves clients on Galveston Island, Texas, and in the Kansas City metro area.

www.HelenAusten.com

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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.

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