EP 410 | A Novel Idea: Creative Marketing That Helps Interior Designers Stand Out with Heather Peterson

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If your marketing feels predictable—or worse, invisible—it might be time to try something different. In this episode, Kimberley Seldon is joined by Heather Peterson to explore how a playful, intentional, and novel approach to marketing can help interior designers stand out without shouting.

Heather explains why the most effective marketing doesn’t try to appeal to everyone. Instead, it speaks clearly to a specific audience, creates repeated connection points, and makes it easy for the right clients to say yes. From thoughtful gifting to creative formats like books, this conversation reframes marketing as an opportunity to have fun—while staying strategically focused.

If you’re ready to move beyond generic outreach and build marketing that’s memorable, personal, and effective, this episode offers fresh inspiration you can act on.

What you’ll learn in this episode:

• Why speaking to fewer people creates stronger connections
• How being specific about your work attracts the right clients
• How frequent, intentional touchpoints keep you top of mind
• Why a book can be a powerful way to reconnect with past clients
• How planting multiple seeds outperforms one blanket campaign
• Why thoughtful packaging helps your marketing stand out
• How making your offer easy to share increases conversions

DESIGN INTERVENTION

The advice that I think of often and wrestle with continuously is this: If you speak to everyone, you speak to no one.

Interior design is all about fit, and the more clearly you can define your work and your service, the more clearly you can identify your ideal client, the more you can create the right fit.

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