EP 416 | Which Projects Are Most Profitable? How Interior Designers Use Data to Earn More with LoriAnn Kuntz

February 18, 2025

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Tracking overall profitability is a good start—but sophisticated design businesses go deeper. In this episode, Kimberley Seldon is joined by LoriAnn Kuntz to explore why tracking profitability by project is one of the most powerful ways interior designers can improve financial health and make smarter decisions.

Not all projects generate the same margins, even when revenue looks similar on paper. Understanding which types of work actually deliver profit allows you to refine your services, focus marketing efforts, and stop guessing about what’s “worth it.” This conversation breaks down how to look at your numbers without fear—and how to stay engaged financially even when you have professional support.

If you want to stop relying on instinct and start using data to guide growth, this episode shows you where to look and why it matters.

What you’ll learn in this episode:

  • Why tracking profitability by project leads to smarter marketing decisions
  • How to identify which project types deliver the strongest margins
  • Why understanding your P&L is essential—not optional
  • What to look for in a bookkeeper who tracks by project
  • Why business owners must stay financially involved, even with an accounting team

 

DESIGN INTERVENTION

Don’t look at anything as a failure. Every defeat brought you to where you are.

 

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About LoriAnn Kuntz

LoriAnn is the owner and CEO of Profit Priority, a boutique accounting and fractional CFO firm helping creatives go from unsure to unstoppable when thinking about their finances. With over 8 years of experience in accounting and small business finance, she has the insight and experience to help you up-level your business while removing the stress and burden of managing your finances. Whether you are just starting out or you have been in business for years, her mission is to help creatives feel peace about their numbers while growing their profit and confidence. Business aside, LoriAnn is really just a Midwest gal obsessed with running, reading, iced coffees and spending time on the farm with her two little kiddos.

www.profitpriority.co

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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.

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