EP 420 | Community: How Strong Connections Drive Growth in Interior Design with Laurie Laizure

March 18, 2025

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Strong businesses are built on strong relationships. In this episode, Kimberley Seldon sits down with Laurie Laizure to explore how community—when nurtured intentionally—creates opportunity, visibility, and long-term growth for interior designers. The Interior Design Community embodies this idea.

Laurie shares her experience supporting the design industry by connecting designers and fostering meaningful relationships, and why community isn’t just a feel-good concept—it’s a strategic business asset. This conversation covers how designers can use their platforms more effectively, speak directly to ideal clients, and make branding decisions today that support growth and future value.

If you want to attract better clients, expand your influence, and build a business that’s supported by genuine connection, this episode offers both perspective and practical guidance.

What you’ll learn in this episode:

  • Why video marketing is a powerful tool when targeted to your ideal client
  • How self-naming your business can limit future growth or sale opportunities
  • Why there are enough high-end clients for every designer to maintain a full pipeline
  • How addressing client concerns upfront builds trust and authority
  • Why community-building strengthens visibility, credibility, and opportunity

Design Edge | March 27-28 | Where designers meet manufacturing excellence. Learn more >>

 

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About Laurie Laizure

Laurie is the founder of Interior Design Community, a thriving place where those working in the interior design and home decor industry connect to learn, share, and grow their businesses.

We feel accomplished when two people we’ve introduced meet and help one another get better. As an industry, we struggle with so many of the same issues, regardless of whether you are from Boston or Bangladesh.

Laurie loves good books, stiff cocktails, sunsets on beaches, and traveling abroad. She also loves meeting new people and having interesting conversations.

www.interiordesigncommunity.com

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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.

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