EP 419 | Embrace the Challenge with Kim Allen
March 11, 2025
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When was the last time you took a risk? In this episode, we’ll hear how one designer did just that when she took on a large project just outside her comfort zone. Then, we’ll hear from her PR firm who’ll share how they leveraged the new project to gain recognition for their clients.
In this episode we learn:
- leverage your expertise to bring fresh insight to new project types
- embrace market changes rapidly
- outsource anything that’s not in your zone of expertise
- plan for lighting early
DESIGN INTERVENTION
A former boss told me Kim, “the most important client you have, is the one you don’t have yet”. In other words, always be in business development mode. Don’t ever get too comfortable with the status quo.
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