EP 422 | Succession Planning: How Interior Designers Build Firms That Can Be Sold with Brad Farris
April 1, 2025
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If you want the option to sell your design firm one day—even if that day feels far off—the decisions you make nowmatter. In this episode, Kimberley Seldon is joined by Brad Farris to break down what actually makes an interior design business valuable, transferable, and attractive to buyers.
Brad shares the key factors that influence a successful sale, including why owner dependency is the biggest obstacle, how recurring work increases valuation, and why growth planning plays a critical role in succession. This conversation isn’t just about exits—it’s about building a stronger, more resilient business that doesn’t rely entirely on you.
Whether you’re years away from selling or simply want a firm that can run without your constant involvement, this episode will help you start thinking like an owner with options.
What you’ll learn in this episode:
- Why a business can’t be sold if the owner is essential to daily operations
- How building a team and stepping away is practice for succession
- Why repeat clients and long-term relationships increase business value
- Why niche, repeatable work is more valuable than one-off projects
- How building relationships with potential buyers early creates opportunity
- Why understanding business valuation math matters long before a sale
- Who your most likely buyers are—and how to position your firm for them
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DESIGN INTERVENTION
Have more conversations with people who can hire you. For most creative services businesses, we don’t need 1000 clients; we need 10 or 20. Instead of reaching out to hundreds of people, focus on reaching one more person and talking with them. Let them experience you, not just your “content.” This process is the fastest and easiest way to land new clients.
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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.