EP 427 | Too Small to Bother? How Interior Designers Use Small Projects to Build Stability with Daniela Furtado
May 6, 2025
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Are small projects worth the time—or are they a distraction from landing bigger, better clients? In this episode, Kimberley Seldon is joined by marketing strategist Daniela Furtado to challenge the all-or-nothing thinking that keeps many interior designers financially exposed.
Daniela explains how a balanced mix of large, medium, and small projects creates more consistent cash flow, reduces risk when big clients fall through, and supports long-term growth. This conversation reframes smaller projects as strategic tools—when they’re priced correctly, scoped intentionally, and positioned properly within your overall business model.
If you’ve been turning away smaller opportunities out of fear they’ll dilute your brand or drain your time, this episode will help you rethink what “worth it” really means.
What you’ll learn in this episode:
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How to create a revenue mix that improves financial stability and reduces risk
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How to establish profitable base rates for smaller projects
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Why discounting hurts—and adjusting scope works instead
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How small projects can support strategic business growth
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Why marketing should highlight large and medium projects, even if you take small ones
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How small projects can generate cash flow that fuels consistent marketing
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How to nurture smaller leads and upsell them into larger opportunities
DESIGN INTERVENTION
Sell every day until you make a million dollars. Then hire someone else to sell every day for you.
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Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design™, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.