EP 427 | Too Small to Bother? How Interior Designers Use Small Projects to Build Stability with Daniela Furtado

May 6, 2025

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Are small projects worth the time—or are they a distraction from landing bigger, better clients? In this episode, Kimberley Seldon is joined by marketing strategist Daniela Furtado to challenge the all-or-nothing thinking that keeps many interior designers financially exposed.

Daniela explains how a balanced mix of large, medium, and small projects creates more consistent cash flow, reduces risk when big clients fall through, and supports long-term growth. This conversation reframes smaller projects as strategic tools—when they’re priced correctly, scoped intentionally, and positioned properly within your overall business model.

If you’ve been turning away smaller opportunities out of fear they’ll dilute your brand or drain your time, this episode will help you rethink what “worth it” really means.

What you’ll learn in this episode:

  • How to create a revenue mix that improves financial stability and reduces risk

  • How to establish profitable base rates for smaller projects

  • Why discounting hurts—and adjusting scope works instead

  • How small projects can support strategic business growth

  • Why marketing should highlight large and medium projects, even if you take small ones

  • How small projects can generate cash flow that fuels consistent marketing

  • How to nurture smaller leads and upsell them into larger opportunities

 

DESIGN INTERVENTION

Sell every day until you make a million dollars. Then hire someone else to sell every day for you.

 

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Meet Daniela Pimentel Furtado

Daniela Furtado is a consultant, speaker, and writer who helps design and construction businesses get found online. She runs Findable Digital Marketing; an agency that helps firms grow their website traffic by 5x and double their sales inquiries. She also writes Marketing Meets Design, a weekly email newsletter.

Daniela is Portuguese Canadian, multilingual (she speaks four languages), and calls Toronto home.

www.findabledigitalmarketing.com

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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.

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