EP 443 | Outsmarting Overwhelm with Skye Waterson

August 26, 2025

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What if your “creative brain” feels like 42 browser tabs open—none playing music you like? Kimberley chats with Skye Waterson, founder of Unconventional Organisation, about why ADHD-style thinking is so common among entrepreneurs and designers. They dive into why traditional productivity advice often fails creative minds, and how understanding your brain (diagnosis or not) can help you finally get things done. Expect science-backed tips, relatable laughs, and real strategies for working with your brain, not against it—plus, why rewards like ice cream should come before the work.

In this episode we learn:

  • ADHD strategies benefit everyone—especially creative entrepreneurs.
  • Start with a brain dump, then narrow down to what’s truly urgent.
  • Reward yourself first to create momentum (yes, treats count).
  • Break big tasks into micro-steps with clear, easy instructions.
  • Use dopamine wisely—your playlist or workspace matters.
  • You’re not lazy, your system might just be broken.
  • Give yourself permission to work differently—your brain’s not wrong, it’s wired for creativity.

 

DESIGN INTERVENTION

You might be working as hard as you can.

 

WATCH ON YOUTUBE

 

About Skye Waterson

Skye is the founder of Unconventional Organisation, where she helps entrepreneurs and execs with ADHD stay focused, build consistent revenue, and grow without burning out. She was diagnosed during her PhD and developed a science-backed system after traditional advice kept failing her. Since then, she’s built a community of 82,000+ by sharing ADHD-friendly tools that reduce overwhelm and actually work—so you can focus on what moves the needle.

www.unconventionalorganisation.com

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Thank you to our podcast sponsor, Aquavato!

Aquavato is a trade-focused plumbing showroom in Toronto designed to support interior designers with expert product guidance, educational support, and concierge level service. Inside, the House of Rohl Studio has curated selections of Perrin & Rowe, Rohl, Shaws, Victoria + Albert, Emtek & Schaub.

Learn more about the Aquavato Trade Program at aquavato.com.

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Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design™, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.

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