EP 029 | Media – Build A Brand & Enhance Your Message with Vicky Sanderson
October 11, 2017
Listen Now
To publish the great design work you do, or to build your brand as an industry expert, you need to use the media—and the media may need to use you. Vicky Sanderson is a professional writer whose beat for the last twenty years is design. Vicky shares what every designer should have in her/his toolkit when it comes to capturing the attention of the media experts in your area.
In this episode we learn:
– what is supplied content and how can you use it
– what’s the difference between controlled and paid circulation
– what should be in your tool kit if you’re serious about getting media exposure
Take Aways
It’s worth investing in professional photographers, stylists and writers to give you a competitive edge and make the right impression. With photography, make sure to take both portrait (vertical) and landscape (horizontal) images so your images will work across all media.
Recommended Reading
Check out the article: Pro Photo = Pro Designer
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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.