EP 073 | How to Build an Interior Design Business You Actually Enjoy with Claire Jefford

August 14, 2018

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Does your interior design business support the life you want—or are you building a business around work you don’t enjoy?

In this episode, Kimberley Seldon speaks with Claire Jefford about creating a design business that aligns with your strengths, interests, and goals. Claire shares how she built a successful model focused on design planning while allowing clients to manage renovations themselves, creating a business that works for both her and her clients.

For interior designers who want more control over their career path, this conversation is a reminder that there is no single formula for success.

In this episode, we learn:
• Why there are many ways to structure a successful interior design business
• How focusing on the work you love can create a more satisfying career
• Why eliminating tasks that drain your energy can improve business performance
• When it may make sense to leave some revenue opportunities behind
• How defining your ideal role helps shape your business model
• Why success looks different for every interior designer

 

Design Intervention

No more overthinking. If you have a desire to do something, stop waiting for perfection. Done is better than perfect. Jump right in.

 

Claire Jefford began her interior decorating business, Creating Contrast Designs, in 2011. Her firm specialises in 3D design, as well as custom residential projects. Claire has a keen eye for detail and loves to mix patterns and fabrics.

Creating Contrast Designs was named one of the Top 30 Interior Design firms in Ontario and Claire is proud to be the highest reviewed design professional in the greater Toronto Area on Houzz, with over 90 reviews.

Not one to shy away from social media, Claire has been creating videos on Facebook since 2013 and began her own YouTube channel in January 2016.

Claire has a second business, coaching and helping other designers run their ID biz. Her no-nonsense approach sees her sharing marketing ideas, proven processes and social media strategies to help others in the field to build confidence in how they work. Claire runs a free Facebook group, Interior Design Business Strategies, which is an amazing community focusing on the business strategies for designers.

Interior Design Business Strategist

www.clairejefford.com

Check out Claire on YouTube:
Interior Design Channel
Coaching Channel

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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.

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