EP 011 | Private Label Branding for Interior Designers with Jane Lockhart

May 30, 2017

Listen Now

What if every product you specified helped build your brand instead of someone else’s?

In this episode, Kimberley Seldon speaks with renowned designer Jane Lockhart about the power of private label branding and how it can elevate your business. By keeping the focus on your firm’s expertise rather than the manufacturers behind the products, private labeling can strengthen client loyalty, increase perceived value, and create new opportunities for growth.

For interior designers looking to differentiate themselves in a competitive marketplace, this episode offers valuable insights into branding, positioning, and long-term business development.

In this episode, we learn:
• How private label branding can strengthen your reputation and market position
• Why keeping the focus on your brand increases perceived value for clients
• How custom branding can support higher fees and stronger client relationships
• Why working with branding specialists can accelerate your success
• The role mentorship plays in elevating both individual businesses and the design industry as a whole
• How a strong brand creates opportunities for long-term growth and recognition

 

Take Aways

Private label branding increases your street cred in the client’s eyes. This, in turn, allows you to provide more value and charge higher fees. To make this process as simple as possible, it helps to work with a provider you know and trust.

  • PDF Expert is an indispensable app that allows you to edit and mark up drawings when making changes with clients. Check it out.
  • Habitat for Humanity, Canada 150 Build

Jane Lockhart, B.A.A.I.D.
Founder & Principal Designer
Jane Lockhart Interior Design

Award-winning designer, television personality, spokesperson and author, Jane Lockhart is one of Canada’s leading experts in the world of design and colour. Jane is immediately recognized across the country as host and creative director of her own television series, Colour Confidential on W Network and HGTV (US). Jane also makes guest appearances on CTV’s The Marilyn Dennis Show and as a keynote speaker throughout North America.

Since graduating from Ryerson’s Interior Design program, Jane has never stopped building her brand. She founded her design firm, Jane Lockhart Interior Design in 1997, designing new building and renovation projects for retail, hospitality, homebuilding and residential clients across the GTA. With a growing team of designers, planners and managers, Jane’s business continues to expand. Jane has branded her sense of design, colour and style through two personal lines of furnishings. Jane Lockhart Platinum is a Canadian-built, eco-conscious, luxury furniture collection created for the design and architectural trades. Jane launched her equally popular Canadian-built collection, Jane by Jane Lockhart in 2012. New collections are added every year and both lines are available at a growing number of major and independent retailers across Canada. Jane’s furniture collection can be seen by appointment only at SOFA (Source of Furniture and Accessories) at the International Centre on Airport Road in Mississauga.

Jane is a regular contributor to many publications including the Toronto Sun, Homefront Magazine, and Canadian Home Trends. Her design work is regularly featured in national publications in Canada and United States including Canadian Living, Style At Home and This Old House. Her work has been recognized nationally with multiple awards from the National Kitchen and Bath Association and she received a national B.I.L.D. award for best design and décor of a model home for her work with the Kylemore Community development at Angus Glen.

Media Inquiries:
Lissa Fraser Kerr
[email protected]
Call: (647) 465-5518
www.janelockhart.com

Subscribe to the Podcast

Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.

|