EP 011 | Private Label Branding with Jane Lockhart
May 30, 2017
About this Episode
Private label branding increases your street cred within the industry, but most importantly in your clients’ eyes. Instead of introducing your clients to someone else’s brand (the name on the sofa or chair you procure), you are keeping the client focused on your brand. In turn, this allows you to provide more value and charge higher fees. Curious to learn more? We were too!
In this episode we learn:
– what private label branding can do for your business
– why working with a specialist to provide custom branding makes sense
– how mentoring can improve the business for all of us
Private label branding increases your street cred in the client’s eyes. This, in turn, allows you to provide more value and charge higher fees. To make this process as simple as possible, it helps to work with a provider you know and trust.
Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design™, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.