EP 029 | Media – Build A Brand & Enhance Your Message with Vicky Sanderson

October 11, 2017

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About this Episode

To publish the great design work you do, or to build your brand as an industry expert, you need to use the media—and the media may need to use you. Vicky Sanderson is a professional writer whose beat for the last twenty years is design. Vicky shares what every designer should have in her/his toolkit when it comes to capturing the attention of the media experts in your area. 

In this episode we learn:
– what is supplied content and how can you use it
– what’s the difference between controlled and paid circulation
– what should be in your tool kit if you’re serious about getting media exposure

 

Take Aways

It’s worth investing in professional photographers, stylists and writers to give you a competitive edge and make the right impression. With photography, make sure to take both portrait (vertical) and landscape (horizontal) images so your images will work across all media.

 

Recommended Reading

Check out the article: Pro Photo = Pro Designer

 

A self-confessed Opinion-ista, Vicky Sanderson has been writing and talking about décor, design and lifestyle issues for almost two decades, and has tested just about every home product known to humankind. Vicky writes widely read columns for The Toronto Star, Reno and Décor magazine, and her work has appeared in The Globe and Mail, House and Home and Canadian Living. She has also just launched a new website Around the House www.aroundthehouse.ca that covers design and lifestyle issues. Twitter: @ATHwithVicky Instagram: @athwithvicky Facebook: www.facebook.com/ATHWithVicky/ Vicky Sanderson 416 590 1746 (office) 647 400 1746 (mobile) [email protected]

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