EP 048 | Independence In Marketing with Maury Riad
February 19, 2018
About this Episode
Independent interior design firms can create robust marketing plans that speak to the passion, talent and business acumen clients are looking to hire. In this episode Maury Riad of Fuigo shares some fundamentals for marketing.
In this episode we learn:
– we can protect the artistic legacy of our community and market our independent businesses
– differentiating between all the social media platforms, what to use when
– a three-pronged approach to solid marketing
– how to build awareness, credibility and trust, making it easier for clients to hire you
A solid marketing plan begins with ACT: Awareness, Credibility, Trust.
Never forget about these important numbers:
1. Income statement – are you profitable?
2. Balance sheet – how liquid are you?
3. Cash flow –you
Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design™, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.