EP 054 | Social Media Marketing for Interior Designers with Natalie Norcross

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Are you attracting the right clients—or just posting content and hoping for the best?

In this episode, Kimberley Seldon speaks with Natalie Norcross about strategic marketing for interior designers and how to reach ideal clients more effectively. From social media planning to relationship-building and audience growth, Natalie shares practical tactics that help designers market with purpose rather than relying on chance.

For interior designers who want to grow their visibility, attract better clients, and create a consistent marketing strategy, this conversation offers actionable advice you can implement right away.

In this episode, we learn:
• What eco-marketing is and how it can support business growth
• Proven strategies for growing your social media audience
• Why building relationships with industry peers expands your reach and opportunities
• How an editorial calendar creates consistency and focus in your marketing efforts
• How often designers should post and where to concentrate their marketing energy
• Why targeted marketing is more effective than trying to appeal to everyone

Take Aways

Natalie recommends, finding out which publications her target market reads and aim for special interest that is not necessarily interior design related. For example, perhaps they all read the LA times or the New Orleans Picayune. Focus on getting published there. Consider golf magazines or travel magazines like Departures.

Five steps to grow your social media following:

1. Create a content (editorial) calendar.
2. Develop a posting schedule, with specifics.
3. Post professional photos frequently.
4. Post images that are light, crisp and bright for better traction.
5. Engage frequently with your audience.

Download Natalie’s Friendly Email Marketing Calendar to get you started today!

Design Intervention

To create a marketing eco-system ask yourself some questions:

• Where are you marketing?
• How many times are you posting?
• What monthly theme makes sense for my business?
• What content will you create and what content will you outsource?

Align yourself with custom home builders or architects. Share some of the photos they post with your audience and mention them in the post.  Add time in your weekly calendar to build relationships with complementary businesses.