EP 082 | How Interior Designers Build Lasting Client Relationships with Kimberley Seldon

October 15, 2018

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What do clients really want from their interior designer after the project begins—and even after it ends?

In this episode, Kimberley Seldon shares insights from a client conversation about communication, trust, and the importance of maintaining meaningful relationships throughout the design process. The discussion reveals what clients value most, what can damage trust, and how thoughtful follow-up can strengthen long-term connections.

For interior designers, this episode is a powerful reminder that exceptional client experiences are built on both great service and genuine relationships.

In this episode, we learn:
• Why regular communication reassures clients that they remain a priority
• What clients can teach us about successful—and unsuccessful—designer relationships
• Why a strong personal connection never replaces professional execution
• How thoughtful follow-up helps strengthen trust and client loyalty
• Why spontaneous, personal outreach often feels more meaningful than formal gestures
• How integrity and consistency create lasting client relationships

 

Design Intervention

Kimberley suggests: Interview current and past clients to find out how you are doing. They are the main authority on your performance.

Jane is a former client of Kimberley Seldon Design Group. In this episode she shares her insights on staying in touch with clients before, during and after the project. She also shares stories from working with other designers. Kimberley is her fourth designer (hopefully her last). She had pretty good experiences with two others. However, a very poor experience with a local designer who is still in business. *sigh

Jane’s allowed us to use a photo of her home, rather than a headshot of her.

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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.

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