EP 093 | Staging Strategies Every Interior Designer Should Know with Nina Doiron

December 31, 2018

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What can interior designers learn from the business and marketing strategies used by successful home stagers?

In this episode, Kimberley Seldon speaks with Nina Doiron about the principles that make staging professionals successful and how many of those same strategies apply to interior design businesses. From creating broad appeal to building strong systems and marketing partnerships, Nina shares practical insights that can help designers improve efficiency and attract more clients.

For interior designers interested in styling, real estate partnerships, or improving their business operations, this conversation offers valuable lessons from the world of home staging.

In this episode, we learn:
• Why staging focuses on appealing to buyers rather than homeowners
• How the “less is more” approach creates stronger results in staging projects
• Why pricing transparency can build trust and simplify client decisions
• How relationships with real estate professionals can create a steady source of referrals
• Why systems for planning, inventory, packing, and installations are essential for efficiency
• How a design background can be helpful—but isn’t required—to build a successful staging business

 

Take Aways

Nina Doiron has generously shared her own written system. Download her Work Order Template.

Plus the 2018 RESA Report.

 

Design Intervention

Tracking hours in order to determine pricing is critical.

 

Nina Doiron. I own a home staging and design company (iStage & Organize). My company is just over 3 years old and continues to grow.

I am also the president of the Toronto RESA (Real Estate Staging Association) chapter as well as one of 5 approved RESA instructors for the Staging to Sell, What Every agent should know course.

Although I do offer design services, my field of expertise is in helping homeowner and real estate agent to market their homes to attract buyers to sell more quickly and profitably.

Nina Doiron is the owner of iStage & Organize, serving realtors and homeowners in the Greater Toronto Area and Simcoe County. As a professionally trained marketer of more than 20 years, Nina understands the art and power of persuasion marketing and influencing purchase behaviour.  Nina combines her marketing and eye for design to help homeowners improve their home’s appeal attract potential buyers. Nina has helped families to fall in love with homes at first sight with her award winning home staging services.

Nina holds a bachelor degree in business administration and is a Certified Ultimate Stager and a member of the Professional Organizers of Canada. Her staging company is recognized for her superior customer service by Houzz. She is also a RESA-Pro and RESA approved instructor for the RESA Staging to Sell, What Every Agent Should Know® CSA course for agents in the Greater Toronto Area.  Nina has been featured on Rogers TV, Rock Your Biz Radio and The Home Staging Show. Nina also is the host of “Ask Nina” a monthly Facebook Live show.

Nina has been teaching the value of home staging and staging as a marketing tool to real estate agents in the Greater Toronto Area since 2016.

www.istagenorganize.com

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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.

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