EP 093 | Staging Strategies with Nina Doiron
December 31, 2018
About this Episode
Although staging professionals have a unique skill set homeowners and real estate agents benefit from, there are many intersections between their work and the work of other design professionals. In this conversation we learn about some of the strategies that make stagers successful.
In this episode we learn:
- having a design background can be helpful for staging, but it’s not always necessary
- less is more with staging
- the job is to appeal to a wide audience, not to the homeowner
- listing minimum pricing on your website creates transparency
- marketing to real estate agents is critical to continued work
- systems for planning, packing, unpacking and processing orders are critical
Nina Doiron has generously shared her own written system. Download her Work Order Template.
Plus the 2018 RESA Report.
Tracking hours in order to determine pricing is critical.
Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design™, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.