EP 111 | Hiring to Scale Your Business with Toledo Geller
May 6, 2019
About this Episode
Although we learned a lot in design school, many of us felt unprepared to run a business. It’s never too late to reengineer your business into what it might have been on day one.
In this episode we learn:
- to scale up, you must let go of some tasks
- how clarity in all areas of business is achieved by implementing Business of Design™ 15 STEP Project Management Strategy™
- creating one system has a snowball effect that improves all adjacent tasks
- an operations manual will save time and prevent chaos
- if a staff member (or part time contract helper) can do a task 85% as well as you can, let them do it
- Define the day-to-day tasks and ‘bigger picture’ tasks that you need help with – review those tasks and separate them into what makes sense for one role, what might make sense for another role
- interview (a lot) – make sure that they are doing most of the talking so you can really get a sense of who they are. We would tend to speak for them in interviews and didn’t ask many open-ended questions for a long time. Also, in keeping with Kimberley’s philosophy of truly treating your design business like a BUSINESS, we looked to corporate America and researched what kind of questions they ask and what their interview process was like
- delegate – so hard! But so important. That might mean trusting an employee to go to a workroom to check progress on a custom sofa or allowing an employee to go to a site meeting instead of yourself. One break through for us was no longer doing the bulk of the drafting in house and finding a reliable and affordable source to handle that portion for us. Our time was freed up and we are making more money!
- don’t micro manage – even harder! After doing it so long our way it’s really hard not to tell someone how to do something every step of the way. Having a systems binder has helped tremendously with this.
- encourage employees to come to you with a solution before asking for one
- think of yourself as a big business even if you’re not. With that, implement procedures and protocols and all of the systems that BOD talks about along with the ones that are applicable to your business. All big corporations follow procedures and if everyone in your studio has a set of guidelines – from dress code to office upkeep, to company mantra and how clients are communicated with, so much can fall into its proper place.
Asana is the work management platform Toledo Geller uses to store daily tasks.
Audit the financial aspects of your business. Analyze the numbers to determine what you’re really earning.
Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design™, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.