EP 251 | Catching Up with Catalina Yturralde

December 7, 2021

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What started out as a discussion on how to navigate the world of design industry shows and markets turned into an open conversation with Business of Design® member, Catalina Yturralde, about all things design. In additional to learning the benefit of attending markets and best practices for planning your time there, discover how life experiences influence our work as designers.

 

In this episode we learn:

  • attend the market most related to your field of expertise, e.g., KBIS Kitchen and Bathroom
  • markets can help you stay on top of new trends
  • be confident and ask lots of questions
  • prioritize and focus on urgent needs, it’s easy to get distracted and socialize
  • sometimes it’s good to go on your own as it forces you to network

 

DESIGN INTERVENTION

Put yourself out there and fake it ‘til you make it.

 

About Catalina Yturralde

Born in Colombia and raised in Venezuela. While working in private banking in 1998 I came to the United States to learn English and met my husband, and my life changed for the better. For the past 22 years I have had the opportunity to live in many cities across the US: Chicago, New York City, Miami, Boston, Greenwich, CT and Houston.

My passion for art and design began early on.  I grew up going to my mother’s office in Caracas every afternoon after school.  I was fascinated by the drawings, markers and prototypes.

While living in Miami I decided to follow my passion and attend the Art Institute of Fort Lauderdale for my Interior Design Associate degree.

During my time living in Greenwich, CT, I had the opportunity to work with local and NYC clients.  Three years before moving to Texas, I got my Real Estate license and integrated both interior design and real estate services.

In 2015 we moved to Houston, TX and I found myself starting all over again. I wanted to build my network and learn about the local marketplace.  During the period from 2015-2018 I partnered with Madeval (kitchen and bathroom cabinetry manufacturer) and worked for RH and Design House Texas.

In 2019 I established CYInterior and Kassa Redevelopment with my husband and partner that focuses on enhancing our local communities.

www.cyinterior.com

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